SECOND LENS Phrasez

For anyone writing web pages that need to be found

Find the words people really search for

Type the phrase you think people use. Phrasez shows what they actually type into Google, how popular each phrase is, and what is trending right now.

Alternative phrases

Enter a phrase above to see what people are searching for.
About this data

Popularity score (0 to 100) is an estimate, not a search volume. Google orders its suggestions by how often people search them, so Phrasez checks how many letters you must type before Google suggests the phrase. A phrase Google offers after a few letters is searched far more than one it only offers once typed in full. A score of 0 means Google does not suggest the phrase at all, so very few people search it. Scores are most useful for comparing phrases on the same topic.

Real searches come from Bing Webmaster Tools' free keyword research data: how many times people searched each phrase on Bing in the last 30 days. Bing is a small share of UK searches, so Google's real numbers are far higher, but the comparison shows which wording real people prefer. It only appears once a Bing API key has been added to the site's settings.

Seen in counts how many of the Deep lookups returned the phrase. A phrase that keeps turning up is usually a common search.

Alternative phrases come from Google's autocomplete suggestions. This source is unofficial and undocumented, so Google could change or block it without notice. Google also filters out some terms.

Trending now comes from the data behind Google Trends' Trending now page (with its public RSS feed as a backup). It lists searches rising unusually fast, not the most searched terms overall. Search counts are Google's rough bands, and the rise is Google's percentage increase on normal levels. Rising means the search count moved up a band in the last 3 hours, or the trend started in the last 2 hours. Steady means it is still trending but has not grown in the last 3 hours. Ended means Google says it is no longer trending. The small graphs come from snapshots Phrasez saves every 15 minutes, so they fill in over the first day. This source is undocumented, so Google could change it without notice.

Results are cached (suggestions for an hour, scores for a day, trends for five minutes) to avoid overloading Google. For exact monthly volumes you would need Google Ads Keyword Planner or a paid keyword tool.